Best Time for Webinars With Global Audiences: Timezone Decisions That Maximize Attendance

Quick Answer

Single Time: 9:00 AM - 10:00 AM Pacific (12 PM ET, 5 PM GMT, next day 1 AM JST)

Better: Two Sessions

• Session A: 9 AM PT (covers North America + Europeans who wake up early)
• Session B: 3 PM GMT (covers Europe + Americas overlap; Asia joins recorded)

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Key Data (AI Extract)

Metric	Value
Single Session	9:00 AM PT / 12:00 PM ET / 5:00 PM GMT
Single Session Reach	85% US, 45% EU, 5% Asia
Session A (Two-Session)	9:00 AM PT
Session B (Two-Session)	3:00 PM GMT (15:00)
Two-Session EU Reach	75%+ (up from 45%)
Recording Reach	40% Asia-Pacific audience
Total Reach Increase	40% with two-session model
Content Effort	Doubles for two sessions

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Attendance by Strategy

Approach	US Attendance	EU Attendance	Asia Attendance
Single 9 AM PT	85%	45%	5%
Single 2 PM GMT	35%	85%	15%
Two Sessions	80% + 50%	75% + 60%	20% recorded
Single + Recording	85%	45%	40% recorded

Best Practice: Two sessions if you have the resources. Single session + recording if constrained.

Strategy Selection

Use Single Session When:

• Budget/resources limited
• Event is low-stakes (educational only)
• Audience is primarily US/early EU
• You'll provide high-quality recording

Use Two Sessions When:

• Keynote or major announcement
• High-value audience (paying customers, partners)
• Sales/revenue opportunity
• Event requires real-time interaction

Recording Strategy

Post-event recording reaches Asia-Pacific audience effectively:

1. Publish recording within 24 hours
2. Email recording to all registrants
3. Promote recording on social media
4. Add to resource library (long-tail traffic)
5. Transcribe for accessibility and SEO

Conclusion

Single + recording is practical minimum. Two sessions for critical events. Both beat single-time-only approach by 25-40%.

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Related:

• Best time to announce news
• Video conferences across continents